Rightmove bids on Apprentice star

Leah Totton may have won the ‘The Apprentice‘ last night after Lord Sugar decided to back her beauty business, but that’s not the story. It’s Neil Clough, who was in the final five, that’s clocked a big opportunity. He was told repeatedly during his televised interview that his DIY estate agency website would fail. Why? […]

The Drum misses a beat

I was interested to read that marketing magazine The Drum is challenging itself to develop an upcoming issue in front of a live audience. At first I was impressed by the editorial team which laid down its own gauntlet to discuss content and interview key spokespeople (such as Dom Burch, head of social media for […]

The power of love (as demonstrated by PR campaigns)

After pancake day, PRs have another great opportunity to impress the press with quirky products, services and campaigns that promote love, hearts, flowers and… car insurance. Most Valentine’s Day campaigns are PR fluff and all are wholly unnecessary. But, as long as they’re limited to just 24 hours we can learn to live with it. […]