Taco Bell calls on fans for mystery competition

Does anyone else think brand promotions have become a bit stale? I don’t need another pen, loyalty cards get lost and I delete discount emails without a second thought. But, I wouldn’t turn my back on a free phone. Thanks Taco Bell. To celebrate the restaurant chain’s move into the breakfast market next week, Taco […]

Remember, remember the success of Movember

In just a few days time, men (and some brave women) will spend the month growing and grooming their moustaches for Movember, a fundraising campaign to support Prostate Cancer UK. Launching 10 years ago in Australia, the rise and rise of the Movember movement has taken the world by storm. In 2012, 21 countries took […]

The Fat Duck owner waddles away from Little Chef

The rise of celebrity chefs – such as Marco Pierre White, Gordon Ramsay and Jamie Oliver – have dominated our cookbooks, TV shows and magazines for years. But now, one angel named Heston has fallen from grace as roadside restaurant chain Little Chef has given him the boot. Brand ambassador Heston Blumenthal has been dropped […]

Ibis bunnies storm the hotel

It’s been a busy few days for me in the PR world, but when I saw this campaign I literally dropped my phone, picked it up and started writing this blog. Warning: This PR campaign by Ibis Hotels almost tips the cute scale. Ibis’ new campaign to promote its range of hotels – now featuring […]