‘Even the Pope needs marketing support’ and four other digital updates

Hey, how are you doing? Done much over the past five months? I’m afraid I wouldn’t know because, unfortunately, I’ve been hiding under my digital marketing desk (pretending to have it all together during the 9-5) and, as a result, I’ve not had / made time for my WordPress whirlpool of escapism – and, for […]

The Anya Hindmarch Service Station passes its MOT, just

We like Anya Hindmarch at Prime Time HQ. Not only because she develops classic concepts for her clothing and accessories range, but because she gets PR too. Last year she took her Kellogg’s partnership one step further by creating designer cereal boxes, following her successful bag launch.  And, this weekend, her AW 2015 is driving […]

Celebrities, music and fashion: Is Kellogg’s a cereal offender? 

Strictly presenter Tess Daly has turned her hand to fashion and created a one-off dress… made of cereal.  In partnership with Special K, Tess designed the dress with with help from Petra Storrs – the woman behind some of Lady Gaga‘s most memorable looks – in a bid to shift the brand from a diet cereal to […]

PR review: 2014

Never let it be said that PR, marketing and social media is easy… unless you’re trying to fail. This year, the industry has dug deep into its pockets of creativity to deliver great value for clients – with varying results. Reactive PR has been key for brands to achieve extra kudos this year – think […]

Usher confesses his love for Cheerios in new campaign

There’s no denying that breakfast is big business. We’ve just seen fashion designer Anya Hindmarch give Kellogg’s Tony the Tiger a grrreat makeover and Shoreditch is awaiting the launch of its first Cereal Killer Café next month. So, it’s no surprise that celebrities are chewing their right arms off to be associated with the most […]

Anya Hindmarch’s cereal partnership is far from soggy

If you didn’t fancy a bowl of Kellogg’s finest before reading this blog, you will now. Thanks to fashion designer Anya Hindmarch – the woman behind the ‘I’m Not a Plastic Bag’ campaign – the latest trend is vintage-inspired accessories that pay homage to big brands. From Ariel washing powder clutches and Custard Cream purses […]