Did PwC calculate a PR opportunity when it handed out the wrong Oscars envelope?  

As I type this blog, thousands of people are probably Googling PwC, but not for accountancy advice. The professional services giant is more likely to be researched for the award-winning role it played in the Oscars 2017 ‘Best Picture’ blunder. Genuine mistake or risky PR stunt?  Either way, it took the 88th Academy Awards ceremony from […]

Halloween 2014 is sponsored by…

In a dark room in a chilling office, set among a black backdrop of skyscrapers gracing the city’s skyline, shone a single glimmer of light. John stayed silent as he moved the cursor around his overworked computer screen. The window had been left open to curb the stench of late-night pizza. The draft surrounded John […]

The top five charity hashtag trends you love to hate

I’m going to let you into a secret. I wasn’t brave enough to take part in #NoMakeUpSelfie, I was nominated for the #IceBucketChallenge twice and I didn’t dunk myself in cold water and although I’ve laughed at CLIC Sargent’s #JokeAppeal campaign, I’ve not donated. So, there you have it. I’m a bad person. But, while I’ve […]

Why are London’s Talking Statues staying quiet online?

I’ve met a few celebrities in my time, and therefore had the obligatory ‘be cool’ moment before quickly losing it. (Meeting Labrinth on stage at Proud Camden springs to mind, with my cousins having no choice but to make the universal sign for ‘crazy’ behind my back to make amends.) But, I’ve never had the […]

Do you Beliebe in brand PR?

It’s been a difficult week for certain celebrities. They’ve made mistakes that have dented their image and some poor PR will have to pick up the pieces. There’s two famous faces I’ve got in mind: Justin Bieber and Lord Sugar. Beauty and a Beat singer Bieber turned up late to his own concert at the […]

Is Dulux’s campaign a bit dry?

It’s safe to say that PRs are a tough bunch that can promote anything: people, places, things. Essentially, we’ll try and get coverage for any noun – and that now includes colours. Dulux’s campaign, featuring Girls Aloud star Nicola Roberts promoting Indigo Night, its shade of year, launched a couple of weeks ago and has […]

Adverts don’t make nations fat, people do

There was an interesting article from the Independent on Sunday yesterday on celebrities advertising junk foods. Health campaigners plan to make a fresh attack on food and drink companies in an attempt to ban them from using celebrities to advertise their products. The finger isn’t just being wagged at celebrity ambassador veterans David Beckham and […]

How to thank an Olympic GamesMaker

The perfect end to my perfect London 2012 Olympic experience was me furiously zooming my camera into the faces of our top athletes at the Athletes’ Parade. Ducking and diving to secure the best spot on The Mall, I was reminded of the success of the Games and how inspired the one million-strong crowds were […]