The Prince’s Trust gets swept away with video campaign

Today marks the launch of a new campaign at Prince’s Trust HQ. We’re celebrating everything Enterprise, as we look to encourage young adults to set up their own business. Dull, boring and disengaging? Wrong. Working with creative agency Nonsense, and funded by RBS , we’ve created three spoof infomercials bringing to life a series of terrible business […]

Macmillan strikes it lucky with tube tweet

Relax. The tube strikes are over…for now. But, in the few days they caused chaos in the capital, they had a great publicist: front page of the Evening Standard, infographics and a hashtag! It’s a hat-trick that PRs like me can only dream of. But, while you were complaining/celebrating/not caring (delete as appropriate) about how […]

Magnum (P.I) fans hunt for Holland dress

I can’t remember the last time I had a Magnum. Lent aside, it’s a premium product for premium people. I’m more of a Cornetto girl. But, to celebrate Magnum’s 25th birthday, Unilever – the company behind the Ambu-lunch PR stunt – has teamed up with fashion designer Henry Holland to create a limited edition ice-cream […]

Birds Eye gets social media savvy with Mas#Tags

You’ve probably heard of the ‘tweet what you eat’ concept, but now you can eat what you tweet thanks to Birds Eye. That’s right, the food brand has moved away from its traditional potato waffles, hash browns and fish fingers in favour of Mas#Tags. Inspired by social media, the potato shapes include emoticons and symbols […]

Clear your diaries for 1D Day!

October is here. As soon as we know it, it’ll be Halloween, Bonfire Night, 1D Day and Christmas. Yes you read correctly. Global super-band One Direction announced yesterday that the 23rd November will be officially known as 1D Day, as Harry Styles, Niall Horan, Louis Tomlinson, Zayn Malik and Liam Payne look to ‘give back’ […]

It’s been a bad week for tweets

Remember that silly tweet you posted? It was so unlike you. That ‘blame it on the heat of the moment’ tweet? It’s going to get you in trouble. Why? Because it’s been a bad week for tweets and it’s only going to get worse: First, Paris Brown, a 17-year old Youth Police Commissioner for Kent, […]

HMV calls for help as Twilight ends

I can’t read about failed music retailer HMV without feeling sorry for the brand and picturing Poppy Rose Cleere – the woman who gave the world live updates as the big bods culled staff in a mass firing. So, when I saw this well-received PR stunt my instant reaction was: ‘it’s great that they’re still […]

Waitrose gets customers to ‘horse’ around

Waitrose has been encouraging consumers to ‘horse around’ (been waiting for a good opportunity to write that) on its ‘Love Life‘ slide, which was installed at Westfield Stratford City shopping centre last weekend. Named after the supermarket’s range of ‘good for you’ food, it offered people a fun alternative to walking down the escalators in […]

Beano makes a (street) name for itself in Dundee

Just days after the Dandy’s demise, the UK’s longest running comic publisher, D.C Thomson has found something to smile about. The publishing house has won approval from Dundee City Council to rename one of its streets Bash Street – after the terrible troop of school kids made famous in the Beano – to mark the […]