It happens to everyone. You’re in a rush, but you’ve spotted a handful of charity fundraisers. You pick up the pace, walk with a purpose, avoid all eye contact and turn your music up. In the past, I’ve not been afraid to tell these street fundraisers that I’m a) under 18 and b) don’t have […]
I’ve said it once, and I’ll say it again – charities are no longer trailing behind when it comes to ‘cool’ marketing campaigns. In fact, they’re leading from the front thanks to a range of innovative fundraising tools. From the World Wide Fund for Nature’s app which challenges you to run faster than a tiger […]
Just hours after Channel 4 revealed its ‘20% by 2020’ diversity plans, Channel 5‘s Celebrity Big Brother threw out Ex-Coronation Street actor Ken Morley for repeatedly using racist and sexist language. What does this mean? We’ll probably be dancing two steps forward to equality, and one step back, all the way to 2020. Hats off […]
I was late to the party when the world-renowned ‘graff-art-i’ father Banksy first hit the scene. But, when I did, I went through the same stages we all did. From ‘is that legal?’ and ‘who is he?’ to ‘what’s he trying to teach us’ and ‘I wish he’d give my house a makeover’, love him […]
Jamaica‘s motto is ‘out of many, one people‘ and it’s never rang truer than this week. The lush Caribbean island has qualified for the two-man bobsleigh event at next month’s Sochi Winter Olympics. That’s right – Cool Runnings is becoming a reality (again). But one thing almost stood in Winston Watts and Marvin Dixon’s way […]
Finally! My thunder thighs have a chance to make me rich by transforming me into an advertisers’ dream. That’s right – girls can register their legs to earn money by displaying logos on their thighs. ‘Thighvertising‘ was coined by Absolute Territory PR after the agency identified a quick win opportunity to promote their clients. More […]
Crowd-sourcing was coined in 2006 by Wired Magazine. It was used to describe a job, which was usually fulfilled by an employee, that was outsourced to a group of people. Since then it’s been used by brands in a range of weird and wonderful ways. From ‘dead dog‘ jingles to BrewDog’s Twitter beer, it generates […]
In just a few days time, men (and some brave women) will spend the month growing and grooming their moustaches for Movember, a fundraising campaign to support Prostate Cancer UK. Launching 10 years ago in Australia, the rise and rise of the Movember movement has taken the world by storm. In 2012, 21 countries took […]
It’s been a while but I’ve seen a campaign I actually like – thanks to Confused.com. The insurance comparison site has kept its latest PR and marketing push simple, by setting out to answer the crazy questions that consumers have on their mind but have never been able to ask. At the top of the […]