5 GDPR habits every marketer should adopt…now

I’ve got a lot of names for GDPR, but they’re not accurate, definitely not savoury and, more to the point, won’t prevent the clock from striking midnight on Friday 25th May. So, I’ll keep my opinions to myself.  What I do know is that six months ago I accidentally volunteered myself to become the ‘GDPR champion’ (spoiler alert: no pom-poms […]

John Lewis had a galactic Christmas campaign budget, but it couldn’t prepare for this…

As the world ‘ooh-ed’ and ‘ahh-ed’ at John Lewis’ 2015 Christmas campaign, #ManOnTheMoon, I purposefully looked away.  Avoiding the hype, I like to make my own decisions when it comes to ‘big deal’ media. As a result, I’ve not seen Lord of the Rings; I didn’t finish the Harry Potter series; and I never even […]

Can I quote you on that? Part 3: Jessica Alba

It was only a few months ago that the media was hailing celebrity Jessica Alba as one of the best business brains in Hollywood for championing ethical brand Honest. But, after a string of allegations and negative comments against its sunscreen, it’s no surprise she’s getting burnt. Last week the Sin City actress issued a […]

Roses are red, PR is blue. This year brands are saving all their love for you

New research shows that Brits are set to spend £1.9bn on spoiling their loved ones this Valentine’s Day – and the ‘purchase party’ kicks off today. It seems as though my invite has been lost in the post, and it’s not the first time. At least now I’ve got the scientific evidence I’ve been waiting […]

Alternative advent calendars give consumers food for thought

I’d like to introduce you to someone – December. That’s right, get the advent calendar out and enjoy your first square of fancy cheap chocolate. This year, more brands are attempting to give consumers food for thought by not only engaging with them in a creative way on the 1st December, but also every day […]

If the cast of Friends joined Prime Time

This is brand new information! Ok, I fooled you. It isn’t really. But, shame on you if you’ve missed the media banging on about the upcoming 20th anniversary of the first episode of Friends. It’s literally been everywhere! And, not wanting to miss out, I’m going to give Ross, Rachel, Chandler, Monica, Joey and Phoebe […]

What’s love got to do with it? Match.com partners with Mensa

There comes a time when you have to admit that your blog life is better, and far more interesting, than your love life. On Prime Time we’ve had a range of heart-shaped posts in the past. From wanting to break up with clients and top Valentine’s Day campaigns to Christian dating advertising slogans and kinky […]