If I ruled the company…

If you haven’t already noticed I’m pretty opinionated. But, in my defence, which hard-nosed PR and marketing blogger isn’t?  We’re just a couple of weeks into 2017 and I’ve already caught myself using the phrase, ‘It’s not how I’d run my company’ – an easy statement to make when you’re not in charge of very […]

Five geeky conversation starters to prove to the office you’re more than just a pretty face

“Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it.“ No truer words were ever spoken than by Ferris Bueller (aka 80s heartthrob Matthew Broderick). Although he was talking about a day off school, it still applies to the jobs we do. While I was trying to […]

The Academy tweets the perfect tribute to Robin Williams

When I woke up this morning I had a #WhileYouWereSleeping hashtag moment after reading that Oscar-winning actor Robin Williams has died at the age of 63. As the world’s media look for people who ‘knew him well’ for sofa interviews, finalise their obituaries and monitor celebrity tributes, there’s just one thing I’m interested in today: The Academy. Eight hours ago […]

You’re going to need a bigger budget! Tara’s tacky PR stunt

Not all PR stunts are equal. A recent PR stunt to rave about is the 888,000 ceramic poppies that have been ‘planted’ at the iconic Tower of London to commemorate the servicemen and women who died during the First World War. As part of a stunning art installation called Blood Swept Lands and Seas of […]

lastminute.com is behind the times with copycat campaign

Competitions are PR gold because they drive engagement with your target market. I’ve launched a few of them in my micro career – from the Best British Roast Dinner to the Best Dressed Pub – and it’s safe to say there’s no campaign that won’t allow you to bring out consumers’ competitive streak. But the […]

It’s been a bad week for tweets

Remember that silly tweet you posted? It was so unlike you. That ‘blame it on the heat of the moment’ tweet? It’s going to get you in trouble. Why? Because it’s been a bad week for tweets and it’s only going to get worse: First, Paris Brown, a 17-year old Youth Police Commissioner for Kent, […]