A dirt cheap PR stunt to promote a town of millionaires

When Kylie sang about being lucky (lucky, lucky, lucky), she must’ve been talking about Romford – because it’s no secret that the town has generated 51 millionaires since the National Lottery began in 1994. With such a golden reputation, communications agency Threepipe was invited to capitalise on this to ensure everyone knows about Romford’s good […]

Why Captain Morgan’s right to challenge the US Constitution

We all know that most brands are good at PR, but very few are effective at adding value to the wider conversation. They’re frightened to have an opinion for fear of rocking the boat and alienating their customer base. Of course, companies can also push the boundaries too far. Think Paddy Power who just doesn’t […]

Twitter allows brands to target users through emoji

My friends all know that I love three things: Bulldogs, Michael Jackson and emoji (order subject to change). I can’t help it – each one makes me smile, lifts my spirits and puts a spring in my step. And, I’m loving that the latter is still riding high with users and brands alike. A trend […]

Sulking on social media could bag you a Snickers’ bargain

What is it about confectionery brands that blend so well with creative agencies? Whether it’s their risk-averse attitude, willingness to focus on features and angles beyond their product or simply having complete confidence in knowing their customers’ needs, I want some. Now. Last year Cadbury’s gorilla advert was voted the nation’s favourite and, more recently, […]

Sodo runs full steam ahead with its latest campaign

I know takeaway pizza doesn’t deliver the same authentic taste of Italy that I was lucky enough to enjoy last year, but it doesn’t stop me sometimes devouring a slice (or six – #NoJudgement).  But, am I the only one who experiences guilty feelings when ordering? I scrutinise the calories, opt for low-fat cheese and […]

Unapologetic Adidas stands up for LGBT rights

2016 is the year of diversity. Or is it? The buzzword on everyone’s lips, we’ve already gone through the painful process of watching Oscars President Cheryl Boone Isaacs look nervous as an all-white cast of actors swooped across nomination lists for an awards ceremony taking place during America’s Black History Month. For this to happen […]

PR Review: 2015

Media agencies spend thousands of pounds crafting the perfect message for its clients. But in 2015, cheap controversy helped the likes of Merseyside Police, Protein World and Penguin Books achieve success all on their own. Not necessarily the right kind, but success nonetheless.   If inappropriate and mis-timed slogans and status updates weren’t shocking enough, […]