Are brands failing to represent women in ad campaigns?

In the same week that new research revealed that London women feel excluded from the capital’s advertising, the likes of Reebok, Jordan Brand and Calvin Klein have launched empowering campaigns. But, do they hit the spot? City Hall and University College London recently surveyed 2,000 women and found that just 26% of adverts in London […]

adidas x Parley sustainability campaign steps up

While Nike has had its head turned by Nigerian World Cup football kit hysteria this month, rival adidas has quietly ensured it’s not ‘sold out’ to commercialism [entirely] – by launching its sustainable Parley range. Working with Parley, a network organisation of leaders who purposefully come together to tackle ocean destruction, Adidas has co-created a […]

5 GDPR habits every marketer should adopt…now

I’ve got a lot of names for GDPR, but they’re not accurate, definitely not savoury and, more to the point, won’t prevent the clock from striking midnight on Friday 25th May. So, I’ll keep my opinions to myself.  What I do know is that six months ago I accidentally volunteered myself to become the ‘GDPR champion’ (spoiler alert: no pom-poms […]

Corona encourages consumers to take time off

The sun’s out and I’ve spent the day ‘chilling’ in an air-conditioned office looking relentlessly through my calendar for opportunities to plan my next day off (and wondering if it’s acceptable to spend at least three quarters of it catching up on sleep). And when I do book my time off, I’ll leave absolutely no […]

Brands bark for Year of the Dog

Finally a calendar date that truly speaks to me: Year of the Dog, baby! I haven’t given my friends such a good laugh since the time I told them that my ‘plan B’ is to become a professional dog walker, groomer and hospitality entrepreneur (in that order) because it’d do wonders for my positive wellbeing. […]

Time To Talk Day: 3 brand campaigns that shout the loudest

It’s Time To Talk Day, a movement that shines a spotlight on the benefits of talking openly about mental health – and it’s never been more relevant. It arrives just days after The Prince’s Trust launched its annual Youth Index report that revealed that young people’s happiness and confidence are at their lowest levels since the series […]

What can Shazam’s charity collab teach us about marketing partnerships?

The Zoella’s, Sprinkle of Glitter’s and Thatcher Joe’s may be top the influencer scale this year. But, with technology moving at a rapid pace, how long is it until we place our interests, opinions and trust in Artificial Intelligence (AI) instead?  Siri, Alexa and Google Home are all brilliant at telling us the time, weather […]

Crayola makes its mark with integrated campaign

It’s not often that this momentous event occurs in our lifetime. No, I’m not talking about eclipses, royal weddings or black Presidents. I’m talking about a new shade of blue. A few years ago US scientists (accidentally) created a new shade of blue – currently called YInMn – by blending chemicals. And, Crayola has jumped […]

A dirt cheap PR stunt to promote a town of millionaires

When Kylie sang about being lucky (lucky, lucky, lucky), she must’ve been talking about Romford – because it’s no secret that the town has generated 51 millionaires since the National Lottery began in 1994. With such a golden reputation, communications agency Threepipe was invited to capitalise on this to ensure everyone knows about Romford’s good […]

Why Captain Morgan’s right to challenge the US Constitution

We all know that most brands are good at PR, but very few are effective at adding value to the wider conversation. They’re frightened to have an opinion for fear of rocking the boat and alienating their customer base. Of course, companies can also push the boundaries too far. Think Paddy Power who just doesn’t […]