Usher confesses his love for Cheerios in new campaign

There’s no denying that breakfast is big business. We’ve just seen fashion designer Anya Hindmarch give Kellogg’s Tony the Tiger a grrreat makeover and Shoreditch is awaiting the launch of its first Cereal Killer Café next month. So, it’s no surprise that celebrities are chewing their right arms off to be associated with the most […]

Anya Hindmarch’s cereal partnership is far from soggy

If you didn’t fancy a bowl of Kellogg’s finest before reading this blog, you will now. Thanks to fashion designer Anya Hindmarch – the woman behind the ‘I’m Not a Plastic Bag’ campaign – the latest trend is vintage-inspired accessories that pay homage to big brands. From Ariel washing powder clutches and Custard Cream purses […]

The top five charity hashtag trends you love to hate

I’m going to let you into a secret. I wasn’t brave enough to take part in #NoMakeUpSelfie, I was nominated for the #IceBucketChallenge twice and I didn’t dunk myself in cold water and although I’ve laughed at CLIC Sargent’s #JokeAppeal campaign, I’ve not donated. So, there you have it. I’m a bad person. But, while I’ve […]

Vittel vamps up water bottles to remind you to keep drinking

Midweek question: should PRs and marketers attempt to create a campaign when an app already exists? I woke up at about 3am this morning and killed some time checking Twitter (yes, I’m one of those people who reaches for their phone) and saw that Ogilvy – the agency behind the UN’s predictive Google search campaign […]

Earned media gone bad

After reading an interesting blog this week by Deborah Bates from Red Rocket Media on The Wall about earned media I was grateful for the clear definition as to what it is. I was even more grateful that it fits in tightly to my job description. Earned media is just a new buzz word for […]

PR: Lost in translation

Have you ever spoken so passionately in client meetings that you don’t even understand what your saying? You know the meetings I mean – pitching in that big idea to get closer to your contacts to show them what you can do. Today, I’ve done something similar. I’ve spoken a pidgin English; a combination of […]