Royal Mail fails as brands attempt to cash in on World Cup buzz

Call me naive (although I’d prefer it if you called me Donna*), but I didn’t even realise until this week that postal officers could refuse to deliver mail that they deemed offensive. But they can, and they did, when they were handed the latest issue of marketing magazine The Drum. The front cover included the […]

Turn that frown upside down

Marketing magazine’s Nicola Clark raises an important point in this week’s issue – brands must be more upbeat in their communications. The recession’s never done anyone any good, and brands that continue to draw upon the downturn in marketing materials are boring. Don’t get me wrong – it was a good news hook which everyone could relate to […]