adidas x Parley sustainability campaign steps up

While Nike has had its head turned by Nigerian World Cup football kit hysteria this month, rival adidas has quietly ensured it’s not ‘sold out’ to commercialism [entirely] – by launching its sustainable Parley range. Working with Parley, a network organisation of leaders who purposefully come together to tackle ocean destruction, Adidas has co-created a […]

Time To Talk Day: 3 brand campaigns that shout the loudest

It’s Time To Talk Day, a movement that shines a spotlight on the benefits of talking openly about mental health – and it’s never been more relevant. It arrives just days after The Prince’s Trust launched its annual Youth Index report that revealed that young people’s happiness and confidence are at their lowest levels since the series […]

Airbnb positively invests in Trump’s outrageous remarks

If you weren’t impressed by Airbnb’s 2017 Super Bowl advertising spot, which demonstrated clear solidarity (and if not, why not?), then you should be ‘bowled over’ by its quick reactive PR and marketing stunt to further promote worldwide acceptance off the back of Trump’s recent distasteful and disgusting remarks about some American, Caribbean and African […]

Five ways to grow support with user-generated content

Every charity needs good content to help it stand out from the crowd. It gives you creative licence to persuade people to donate, buy or connect. But, digital marketing teams no longer need to scramble for news to push out. Not if they have a decent advocacy plan in place which encourages supporters to do […]

What can Shazam’s charity collab teach us about marketing partnerships?

The Zoella’s, Sprinkle of Glitter’s and Thatcher Joe’s may be top the influencer scale this year. But, with technology moving at a rapid pace, how long is it until we place our interests, opinions and trust in Artificial Intelligence (AI) instead?  Siri, Alexa and Google Home are all brilliant at telling us the time, weather […]

Chuck E. Cheese needs some digital crackers to give its autism initiative some bite

Occasionally you can count on a mouse to the right thing. And, America’s Chuck E. Cheese‘s restaurant chain dedicating the first Sunday of the month to sensory play, for children with autism, is both morally and reputationally good.  Launching in time for World Autism Awareness Day last month, the organisation took a customer’s request to […]

Crayola makes its mark with integrated campaign

It’s not often that this momentous event occurs in our lifetime. No, I’m not talking about eclipses, royal weddings or black Presidents. I’m talking about a new shade of blue. A few years ago US scientists (accidentally) created a new shade of blue – currently called YInMn – by blending chemicals. And, Crayola has jumped […]

KFC comes clean after making up fictitious food blogger

Bloggers have taken the world by storm in the last few years. [Insert personal praise for Prime Time here]. Why? Because, the content they post is C.A.T: credible, authentic and trustworthy. The social influencers that have risen up out of the ranks – having turned their hobbies into businesses – may be slightly compromised thanks […]

Is it ever acceptable for a dictionary to be a dick on social media? 

Manning your organisation’s social media control decks is both a blessing and a curse. On the one hand you’re in the privileged position to be the sole voice of the company. Whether you spend all day responding to customer service queries or exercise your poetic licence to raise awareness, there’s no limits to how digital […]