Budding directors have 6 secs to impress John Lewis

John Lewis at Christmas has become a highlight for consumers with its heart-warming adverts – and now the department store’s insurance division is giving its customers the chance to shoot their own using Vine. Using the six-second video platform, customers are invited to direct their own stop-start motion picture inspired by the brand’s latest offering […]

It’s a dogs’ life: Absolute Radio crowd-sources song lyrics

I love a good crowd-sourcing project but I didn’t expect to read tonight that Absolute Radio listeners were asked to share their dead dog memories to create a new song. Radio station host Geoff Lloyd launched the ‘Dead Dog Memorial Song‘ after he asked people to share their favourite dog moments – such as eating […]

Ibis bunnies storm the hotel

It’s been a busy few days for me in the PR world, but when I saw this campaign I literally dropped my phone, picked it up and started writing this blog. Warning: This PR campaign by Ibis Hotels almost tips the cute scale. Ibis’ new campaign to promote its range of hotels – now featuring […]