The Anya Hindmarch Service Station passes its MOT, just

We like Anya Hindmarch at Prime Time HQ. Not only because she develops classic concepts for her clothing and accessories range, but because she gets PR too. Last year she took her Kellogg’s partnership one step further by creating designer cereal boxes, following her successful bag launch.  And, this weekend, her AW 2015 is driving […]

The Barbour shop spruces up with a lick of paint

Despite the smog, I rocked up to work yesterday morning in my SLB (Summer Liddesdale Barbour) which is something that I bought just before every high street store decided to introduce them. Not that I’m bitter or anything. But now fans are being given the chance to up their game by adding a spark of […]

lastminute.com is behind the times with copycat campaign

Competitions are PR gold because they drive engagement with your target market. I’ve launched a few of them in my micro career – from the Best British Roast Dinner to the Best Dressed Pub – and it’s safe to say there’s no campaign that won’t allow you to bring out consumers’ competitive streak. But the […]

Sometimes social media silence is best

Following the tragic Newtown shootings in Connecticut last week, which has left America mourning, brands have continued to make light of the situation with insensitive gestures. This isn’t uncommon. Recently I blogged on GAP and American Apparel’s misfortunes during the New York hurricanes. Amidst the disaster, both retailers thought sales were the answer and encouraged […]

Can Brit bloggers turn on the BBC?

US bloggers are hogging the limelight right now – broadcaster CBS has bought the rights to transform Tumblr blog Hollywood Assistants into a TV comedy series called 20-Nothings, according to digital and social media newsfeed Mashable. If you’ve not had a look before, do – this video and picture led blog is very tongue in […]

Experience is undermined by authority

In response to Ged Carroll‘s PR Week blog cautioning PRs to realise that their newsworthy window stops the day after the campaign launch – all I can say is “it’s not (always) our fault”. Easy to say – but what do I mean by this? Quite often my PR peers will share stories with me […]