Did PwC calculate a PR opportunity when it handed out the wrong Oscars envelope?  

As I type this blog, thousands of people are probably Googling PwC, but not for accountancy advice. The professional services giant is more likely to be researched for the award-winning role it played in the Oscars 2017 ‘Best Picture’ blunder. Genuine mistake or risky PR stunt?  Either way, it took the 88th Academy Awards ceremony from […]

Andrew Castle serves double fault after making ‘sexist’ comment

It was only earlier this week I professed my ‘voice crush’ for Andrew Castle. I don’t know why, but Great American Songbook tracks sound so much better on Smooth Radio when he introduces them.  So, I was disappointed to hear he’d been dubbed ‘Creepy Castle’ after making an unnecessarily sexist comment during the Marcus Willis […]

Twitter allows brands to target users through emoji

My friends all know that I love three things: Bulldogs, Michael Jackson and emoji (order subject to change). I can’t help it – each one makes me smile, lifts my spirits and puts a spring in my step. And, I’m loving that the latter is still riding high with users and brands alike. A trend […]

Christmas is done – but Quality Street has one last thing to say

Happy New Year Prime Timers!  It’s that bleak time of year when Christmas decorations have been packed away, gym memberships have been renewed and people are continuously vowing to stay away from the biscuit aisle.  But, it’s not just consumers who are keeping a low profile this month (until payday at least); brands are too […]

Can I quote you on that? Part 3: Jessica Alba

It was only a few months ago that the media was hailing celebrity Jessica Alba as one of the best business brains in Hollywood for championing ethical brand Honest. But, after a string of allegations and negative comments against its sunscreen, it’s no surprise she’s getting burnt. Last week the Sin City actress issued a […]

Oh My Vlog! This new YouTuber mag could actually work

Show me an article on how to grow my Instagram followers and I’ll read it – and it looks like there’s a new publication in town that’ll help me to achieve my goals.  Oh My Vlog! If you want to be the best, you have to learn from the best, and Egmont Publishing is packaging […]

Celebrities, music and fashion: Is Kellogg’s a cereal offender? 

Strictly presenter Tess Daly has turned her hand to fashion and created a one-off dress… made of cereal.  In partnership with Special K, Tess designed the dress with with help from Petra Storrs – the woman behind some of Lady Gaga‘s most memorable looks – in a bid to shift the brand from a diet cereal to […]

Chevrolet challenges journos to decode its emoji press release

The way PRs sell-in their press releases is changing . Not because they want to; but because they have to. When I first launched Prime Time I wrote a blog inspired by an Evening Standard comment piece which claimed that journalists just aren’t interested in press releases any more. So, the industry responds by applying the […]

Gü’s #GetSingle campaign has a technical melt down

Holidays, days out and dinners are fantastic experiences… unless it’s just for one person. In fact, the only thing I can get away with solo, without fear of being judged, are taxis. Even then, it’s good to have a quick chat with the driver. It’s not that I’m afraid of being surrounded by couples, I […]

GoRaff opens new doors for charities 

Have you heard of GoRaff? No, I hadn’t either until I was alerted that Nev Schulman, presenter of MTV’s Catfish, is auctioning off his chest hair to raise money for charity using the site. Having binged on Catfish episodes for the last few months, I was intrigued to find out how GoRaff – a crowd marketing platform […]