Did PwC calculate a PR opportunity when it handed out the wrong Oscars envelope?  

As I type this blog, thousands of people are probably Googling PwC, but not for accountancy advice. The professional services giant is more likely to be researched for the award-winning role it played in the Oscars 2017 ‘Best Picture’ blunder. Genuine mistake or risky PR stunt?  Either way, it took the 88th Academy Awards ceremony from […]

Can you solve this secret Christmas conundrum?

I receive more apologies than Christmas cards at this time of year. “I’ve just not been able to get organised, Donna,” is the response I get as I put a glittering red envelope in their hand. That’s ok. Seeing the smile on their face as they read my ‘Donner the reindeer’ pun is enough for me. […]

Why United was right to throw a passenger off a plane

We all get a little over excited when we’re on holiday. And, thanks to social media, we’re able to spill this excitement onto our friends’ news feeds by checking in on Facebook at the airport or hashtagging #ComeFlyWithMe on Twitter from the time we leave the house to the moment we land at our destination. But, there’s an unwritten […]