Corona encourages consumers to take time off

The sun’s out and I’ve spent the day ‘chilling’ in an air-conditioned office looking relentlessly through my calendar for opportunities to plan my next day off (and wondering if it’s acceptable to spend at least three quarters of it catching up on sleep). And when I do book my time off, I’ll leave absolutely no […]

KitKat demands customers take a YouTube break with complex campaign

Ask anyone who knows me from my college days and they’ll say that I was synonymous with KitKat Chunky bars.  When the limited edition Orange flavour came out no one saw me for a month because I spent all my time giving the canteen vending machine a nudge hoping at least two would drop out. […]

Top airlines use Christmas holidays to connect with customers

There’s no doubt that 2014 has been the year of the charity campaign. From Macmillan’s reactive tube strike tweets to SOS Children’s Villages’ video, and every hashtag in between, it’s embraced smart PR with open arms. But, before I dish out any awards for creativity, it seems there’s a new challenger in town – the […]

Fill up on Dallas’ PR stunt

  I wonder how many PR agencies have come up with the idea to launch a petrol station – offering cheap fuel – to promote a prime time TV programme? Answer – one. To celebrate the launch of Dallas returning to the small screen this week, US TV network TNT launched Ewing Energies – in […]