Five ways to grow support with user-generated content

Every charity needs good content to help it stand out from the crowd. It gives you creative licence to persuade people to donate, buy or connect. But, digital marketing teams no longer need to scramble for news to push out. Not if they have a decent advocacy plan in place which encourages supporters to do […]

Twitter allows brands to target users through emoji

My friends all know that I love three things: Bulldogs, Michael Jackson and emoji (order subject to change). I can’t help it – each one makes me smile, lifts my spirits and puts a spring in my step. And, I’m loving that the latter is still riding high with users and brands alike. A trend […]

Fila gives Banksy a run for his money

I was late to the party when the world-renowned ‘graff-art-i’ father Banksy first hit the scene. But, when I did, I went through the same stages we all did. From ‘is that legal?’ and ‘who is he?’ to ‘what’s he trying to teach us’ and ‘I wish he’d give my house a makeover’, love him […]