Time To Talk Day: 3 brand campaigns that shout the loudest

It’s Time To Talk Day, a movement that shines a spotlight on the benefits of talking openly about mental health – and it’s never been more relevant. It arrives just days after The Prince’s Trust launched its annual Youth Index report that revealed that young people’s happiness and confidence are at their lowest levels since the series […]

Remember, remember the success of Movember

In just a few days time, men (and some brave women) will spend the month growing and grooming their moustaches for Movember, a fundraising campaign to support Prostate Cancer UK. Launching 10 years ago in Australia, the rise and rise of the Movember movement has taken the world by storm. In 2012, 21 countries took […]

Would you Google women’s rights? You will now

The last few posts I’ve written have covered fun and quirky PR campaigns. From One Direction launching its own day to Aflac letting a live mascot ride the New York subway, these brands have generated talkability. But this stunt, by Ogilvy & Mather for UN Women in Dubai, tackles an important global issue in an […]

A&F bans black clothing for attention

If there’s one thing that all women agree on, it’s the colour black. It’s universally flattering. So, why has designer brand Abercrombie & Fitch banned it from all its stores? The fashion outlet has announced that it’s no longer selling any black garments and its employees – including those based at its Ohio head office […]

PRs say they lack creativity

This week I came across the headline ‘PR scores itself poorly for creativity’ on website PR Moment and had to read more. The survey by the Holmes Report and training specialist NowGoCreate questioned 650 professionals from 35 countries on how creative they think the industry currently is – the answer is not very much. More […]