More brands suffer at the hands of social media

First there were hurricanes, and shootings. Then there was horsemeat and a Royal baby. What have these events got in common? They’ve all prompted (foolish) companies to jump on the bandwagon to promote their brands. But, more often than not, the PR and marketing team’s rushed efforts lead to a grovelling apology after a consumer […]

Are you ready at the drop of a hat?

For a Monday morning, I was more prepared than a boy scout. How? I wore my emergency client dress for a potential awards lunch – Sustainable Restaurant Association Awards at the OXO 2 restaurant. I thought I was going to be filling in for my most senior client, the managing director, but I should have […]

Top tips to lead a brilliant brainstorm

Ever come away from a brainstorm thinking you could have done more? More enthusiasm. More ideas. More ‘wow’ factor. Here are some top tips to keep the brainstorm creative and lively, ensuring you get the best ideas: 1) Decorate Inspire your team with images. Whether it’s products, themes, words or colours, get people thinking the […]

Have some PRide

William Murray Communications took gold in the CIPR PRide Corporate and Business Communications category for its sustainability campaign for Unilever Food Solutions last night – and I was there to collect it. After putting the hours in getting my entry down, I took it to my Associate Director for approval. But he told me if […]

How to get people engaged online

If ‘co-production’ – consumers publishing material on social media that directly engages with an organisation – is the highest form of creative engagement, then I’ve still got a long way to go to master this social art form. According to Naoimh Looney, as read on The Wall blog, co-production provokes attention-grabbing material and helps businesses […]