John Lewis had a galactic Christmas campaign budget, but it couldn’t prepare for this…

As the world ‘ooh-ed’ and ‘ahh-ed’ at John Lewis’ 2015 Christmas campaign, #ManOnTheMoon, I purposefully looked away.  Avoiding the hype, I like to make my own decisions when it comes to ‘big deal’ media. As a result, I’ve not seen Lord of the Rings; I didn’t finish the Harry Potter series; and I never even […]

App brings new meaning to phrase ‘you snooze, you lose’

If you didn’t already know, it’s November. Or, as most men will try and convince you, ‘Movember‘. But, either way, that doesn’t change the fact that it’s dark, cold and miserable – three factors that make me want to hug the pillow in the mornings. And I’m not the only one. Chelsea Apps Factory has […]

Guardians of the Galaxy rewind time by breathing new life into cassettes

Don’t be fooled. Actors don’t make good movies great. Nor do directors, producers or special effects teams. It’s all in the music. Don’t believe me? This interesting BBC4 documentary series proves it. And, one film that’s made the most of its soundtrack is this year’s Marvel sensation: Guardians of the Galaxy. Featuring 10cc’s I’m Not […]

Macmillan strikes it lucky with tube tweet

Relax. The tube strikes are over…for now. But, in the few days they caused chaos in the capital, they had a great publicist: front page of the Evening Standard, infographics and a hashtag! It’s a hat-trick that PRs like me can only dream of. But, while you were complaining/celebrating/not caring (delete as appropriate) about how […]

Birds Eye gets social media savvy with Mas#Tags

You’ve probably heard of the ‘tweet what you eat’ concept, but now you can eat what you tweet thanks to Birds Eye. That’s right, the food brand has moved away from its traditional potato waffles, hash browns and fish fingers in favour of Mas#Tags. Inspired by social media, the potato shapes include emoticons and symbols […]

DVD release has people running for their mums

Hotel chains are definitely upping their game when it comes to PR stunts and marketing campaigns. It was only last week that I blogged about Ibis’ bunny room and now Holiday Inn has caught my eye. Holiday Inn Camden partnered with Universal Pictures’new thriller Mama and transformed one of its rooms into terrifying horror experience […]

The Drum misses a beat

I was interested to read that marketing magazine The Drum is challenging itself to develop an upcoming issue in front of a live audience. At first I was impressed by the editorial team which laid down its own gauntlet to discuss content and interview key spokespeople (such as Dom Burch, head of social media for […]

Prime Time turns 1!

Happy birthday to you, happy birthday to you, happy birthday dear Prime Time, happy birthday to you. As you can probably guess, this (brilliant) blog turns one today and I’m super proud of what Prime Time has achieved. Thanks to everyone for taking the time to read my posts and occasionally having your 2p worth. […]

How many fingers has your Kit Kat got?

I got quite excited seeing an advert for a limited edition five-fingered Kit Kat on the way home from work this evening. It stopped me right in my tracks, so much so I texted a friend dubbing the campaign ‘genius’. But, I did a bit of digging on the new ‘extra break’ campaign only to […]

Adverts don’t make nations fat, people do

There was an interesting article from the Independent on Sunday yesterday on celebrities advertising junk foods. Health campaigners plan to make a fresh attack on food and drink companies in an attempt to ban them from using celebrities to advertise their products. The finger isn’t just being wagged at celebrity ambassador veterans David Beckham and […]