Five ways to grow support with user-generated content

Every charity needs good content to help it stand out from the crowd. It gives you creative licence to persuade people to donate, buy or connect. But, digital marketing teams no longer need to scramble for news to push out. Not if they have a decent advocacy plan in place which encourages supporters to do […]

Royal Mail fails as brands attempt to cash in on World Cup buzz

Call me naive (although I’d prefer it if you called me Donna*), but I didn’t even realise until this week that postal officers could refuse to deliver mail that they deemed offensive. But they can, and they did, when they were handed the latest issue of marketing magazine The Drum. The front cover included the […]