Weight Watchers’ café is fuelled by social media

It’s not a case of bloggers’ block that’s kept me away for so long; it’s a lack of intriguing campaigns. But, just as I was about to give up hope… Weight Watchers opened the door to a very interesting concept. The weight-loss company has launched its first ‘Feel Good’ café in London, and social media […]

London council sends bogus Christmas card to residents

With a week before Christmas, everyone’s in full swing planning the perfect day. That’s right, it’s the season of giving. But maybe we’ve all missed the point. Maybe we’re not meant to be giving to one another, maybe we’re meant to be giving to the council! That’s right. Hammersmith and Fulham Council has reminded local […]

There’s no confusion with this campaign

It’s been a while but I’ve seen a campaign I actually like – thanks to Confused.com. The insurance comparison site has kept its latest PR and marketing push simple, by setting out to answer the crazy questions that consumers have on their mind but have never been able to ask. At the top of the […]

PRs: How to host the perfect journalist meeting

There’s no doubt about it. When you’ve been in the PR game for a while, you get lazy. There’s no one turning point as to when this happens, but it’s not too long after you’ve found the gem of a journalist that will put something online moments after you’ve sent it – and they’re nice […]

Top tips to lead a brilliant brainstorm

Ever come away from a brainstorm thinking you could have done more? More enthusiasm. More ideas. More ‘wow’ factor. Here are some top tips to keep the brainstorm creative and lively, ensuring you get the best ideas: 1) Decorate Inspire your team with images. Whether it’s products, themes, words or colours, get people thinking the […]

Why doesn’t MTV play music anymore?

I don’t have time to get under the skin of lol funny YouTube videos anymore – they have to come to me. And, look what did… A unofficial video parodying a fan asking the head of MTV why the network doesn’t play music videos anymore is given their answer in a full-blown ‘those days are […]