Back to the Future Day: 21 October 2015

This Wednesday (21st October 2015) is the day that Marty McFly arrives in the future in Back to the Future Part II – no hoax. This year also marks the 30th anniversary of the first film, so it’s no surprise the media has dubbed the 21st: Back to the Future (BTTF) Day. Following a shaky […]

PR review: 2014

Never let it be said that PR, marketing and social media is easy… unless you’re trying to fail. This year, the industry has dug deep into its pockets of creativity to deliver great value for clients – with varying results. Reactive PR has been key for brands to achieve extra kudos this year – think […]

You’re going to need a bigger budget! Tara’s tacky PR stunt

Not all PR stunts are equal. A recent PR stunt to rave about is the 888,000 ceramic poppies that have been ‘planted’ at the iconic Tower of London to commemorate the servicemen and women who died during the First World War. As part of a stunning art installation called Blood Swept Lands and Seas of […]

Magnum (P.I) fans hunt for Holland dress

I can’t remember the last time I had a Magnum. Lent aside, it’s a premium product for premium people. I’m more of a Cornetto girl. But, to celebrate Magnum’s 25th birthday, Unilever – the company behind the Ambu-lunch PR stunt – has teamed up with fashion designer Henry Holland to create a limited edition ice-cream […]

Centrefold magazine uses Nokia for 10th anniversary issue

Following the Oscars we know that the Samsung Galaxy Note 3 can take a good photo, but just weeks after that filmie was taken the Nokia Lumia 1020 is already proving its worth. Let me explain. To celebrate the 10th anniversary of fashion magazine Centrefold, all photos within the special edition have been shot using […]

Fill up on Dallas’ PR stunt

  I wonder how many PR agencies have come up with the idea to launch a petrol station – offering cheap fuel – to promote a prime time TV programme? Answer – one. To celebrate the launch of Dallas returning to the small screen this week, US TV network TNT launched Ewing Energies – in […]

7 year old tells off Lego boss for making toys for boys

I wouldn’t say I’m a feminist but I do have strong opinions. Even tonight my Mum told me to calm down and not get so fired up by other people’s choices. It was only over the weekend that I was discussing with a PR friend that Kinder Surprise‘s move to package its chocolate in blue […]

More brands suffer at the hands of social media

First there were hurricanes, and shootings. Then there was horsemeat and a Royal baby. What have these events got in common? They’ve all prompted (foolish) companies to jump on the bandwagon to promote their brands. But, more often than not, the PR and marketing team’s rushed efforts lead to a grovelling apology after a consumer […]

Prime Time turns 1!

Happy birthday to you, happy birthday to you, happy birthday dear Prime Time, happy birthday to you. As you can probably guess, this (brilliant) blog turns one today and I’m super proud of what Prime Time has achieved. Thanks to everyone for taking the time to read my posts and occasionally having your 2p worth. […]

Beano makes a (street) name for itself in Dundee

Just days after the Dandy’s demise, the UK’s longest running comic publisher, D.C Thomson has found something to smile about. The publishing house has won approval from Dundee City Council to rename one of its streets Bash Street – after the terrible troop of school kids made famous in the Beano – to mark the […]