Is it ever acceptable for a dictionary to be a dick on social media? 

Manning your organisation’s social media control decks is both a blessing and a curse. On the one hand you’re in the privileged position to be the sole voice of the company. Whether you spend all day responding to customer service queries or exercise your poetic licence to raise awareness, there’s no limits to how digital […]

Secret Cinema drove at 88mph… and stalled

Thousands of angry Back to the Future fans took to social media to express their frustration at the late cancellation of Secret Cinema‘s launch event this evening – and who can blame them? It’s a serious PR fail which was always going to end badly. Yes, the organisers have said sorry and used social media […]

Costco begs for forgiveness after being caught out on Twitter

I’m normally an advocate for social media silence, but national retailer Costco was quick to repent for its sins with a statement – after the brand was caught out last week. To put it into context, a Californian pastor noticed that a stack of Bibles were labelled as fiction in one of its stores. Now, […]