April Fools: a dish best served with PR

Pinch, punch first of the month and no returns white rabbit. Gotcha! Now that’s over with it’s time to remember another special day in the PR calendar: April Fools. So, let’s get straight to it. Here’s a nod to some top brave brands that have mixed the right ingredients (a pinch of believability, an ounce […]

When is a prize not a prize?

What encourages you to enter a competition? For me, it’s a simple entry process and a prize that’s worth winning. I don’t make a living out of entering competitions, I just have the attitude ‘you’ve got to be in it to win it.’ So, when I picked up new! magazine a couple of weeks ago […]