Alton Towers attracts younger crowd with CBeebies Land

16th October 2013 Prime Time Brands, Events, Marketing, PR, Top news, TV access, admission, Afterthought, Alton towers, amusement, attraction, audience, awareness, BBC, benefit, brand, CBeebies, CBeebies Land, channel, character, Charlie and Lola, children, coverage, developer, Disney Land, Disney World, entry, excitement, experience, finance, free, growth, home, impact, In the Night Garden, interactive, life, market, marketing, Media Guardian, Merlin Entertainment, Mickey Mouse, national, news, opinion, opportunity, Orlando, Paris, park, PR, programme, project, promise, rebrand, regional, remote control, resources, ride, show, strategy, stunt, success, target, theme park, thrill, TV, viewers, Walt Disney, young people Leave a comment

CBeebies, the dedicated TV channel for under fives which is home to shows such as In the Night Garden and Charlie and Lola, may be losing viewers but that’s not enough to discourage Alton Towers from launching CBeebies Land. Merlin Entertainment is planning on rebranding part of the park to bring the struggling CBeebies brand […]

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