Why United was right to throw a passenger off a plane

We all get a little over excited when we’re on holiday. And, thanks to social media, we’re able to spill this excitement onto our friends’ news feeds by checking in on Facebook at the airport or hashtagging #ComeFlyWithMe on Twitter from the time we leave the house to the moment we land at our destination. But, there’s an unwritten […]

Blippar’s kids campaign takes off

Augmented Reality advertising tool Blippar has really taken off in its latest campaign. Blippar’s created a unique platform to transform holidaymakers’ passports into a unique game station, packed with fun activities, to keep kids occupied on flights. Although it’s a bit late for the summer, the industry’s busiest period, it’s still a great use of […]

April Fools: a dish best served with PR

Pinch, punch first of the month and no returns white rabbit. Gotcha! Now that’s over with it’s time to remember another special day in the PR calendar: April Fools. So, let’s get straight to it. Here’s a nod to some top brave brands that have mixed the right ingredients (a pinch of believability, an ounce […]

I can’t keep up with Paddy Power’s pants

It seems that bookmaker Paddy Power has run out of its ‘luck of the Irish’ after its latest PR stunt insulted Cheltenham Festival organisers. What is this offending article? A 60-ft pair of pants. Yes, you heard me -pants. Paddy commissioned a giant airship to float above the race track – to give punters some […]