#StayAlive: life-saving technology

When it comes to PR, charities are pushing themselves harder than ever to get noticed – and it’s paying off. From WaterAid’s social media waterfall to Macmillan’s tube strike tweet, charities aren’t just sticking to their marketing strategy, they’re also going after ‘quick wins’, which is putting pressure on press teams to generate more column […]

Fill up on Dallas’ PR stunt

  I wonder how many PR agencies have come up with the idea to launch a petrol station – offering cheap fuel – to promote a prime time TV programme? Answer – one. To celebrate the launch of Dallas returning to the small screen this week, US TV network TNT launched Ewing Energies – in […]

A bad relationship means bad PR

The more I think about it, PR is very similar to an awkward relationship. Not quite there yet? Let me show you what I mean. First date best behaviour After a successful new business pitch, you’re bound to have butterflies in your stomach and that’s also how I feel after a first date. Your mind […]