Barbie vs Zoolander. An Instagram partnership no-one expected

Barbie has had a busy week. Not only has she done us all a favour and put on some weight (in the most positive way possible), but she’s also been cheating on Ken with Derek Zoolander who recently made several appearances on her Instagram. To celebrate Zoolander 2’s UK cinema release this Friday, Derek and co […]

The social cinema experience has landed – with Shield 5

In recent years, marketers have been using Instagram‘s unique format to bring brands to life and better connect with audiences. It all started with sponsored posts in 2013 when Michael Kors launched the trend, which naturally evolved into still and moving carousels for select brands. That’s not to say paid advertising is the only way for companies to make […]

Christmas is done – but Quality Street has one last thing to say

Happy New Year Prime Timers!  It’s that bleak time of year when Christmas decorations have been packed away, gym memberships have been renewed and people are continuously vowing to stay away from the biscuit aisle.  But, it’s not just consumers who are keeping a low profile this month (until payday at least); brands are too […]

Can I quote you on that? Part 4: Cadbury Milk Tray

Cadbury is looking for a new man to deliver Milk Tray to women everywhere. After 13-years, the smooth and suave man is back on our TV screens looking for a new recruit to hand the baton to – all because the lady still loves Milk Tray. But, the job description has changed somewhat according to […]

Celebrities, music and fashion: Is Kellogg’s a cereal offender? 

Strictly presenter Tess Daly has turned her hand to fashion and created a one-off dress… made of cereal.  In partnership with Special K, Tess designed the dress with with help from Petra Storrs – the woman behind some of Lady Gaga‘s most memorable looks – in a bid to shift the brand from a diet cereal to […]

Gü’s #GetSingle campaign has a technical melt down

Holidays, days out and dinners are fantastic experiences… unless it’s just for one person. In fact, the only thing I can get away with solo, without fear of being judged, are taxis. Even then, it’s good to have a quick chat with the driver. It’s not that I’m afraid of being surrounded by couples, I […]

KitKat demands customers take a YouTube break with complex campaign

Ask anyone who knows me from my college days and they’ll say that I was synonymous with KitKat Chunky bars.  When the limited edition Orange flavour came out no one saw me for a month because I spent all my time giving the canteen vending machine a nudge hoping at least two would drop out. […]

Three reasons why *those* Protein World adverts ruffled my feathers

Earlier this week I cheerfully skipped onto the tube. Not because I was on my way home from work, but because I’d read that Protein World‘s contract with Transport for London had come to an end. In essence, no more sexist ‘Are you beach ready?’ adverts to ruin my commute. Hallelujah! With research claiming that more than 60% of […]

A Facebook comment triggers Hellmann’s multi-million pound campaign

We know that the only thing brands want from their PR and marketing campaigns is advocacy – someone else positively talking about their product, service or organisation. Earned media, when handled in the right way, is a powerful commodity for brands. And, it’s right to cultivate it. But, not every company will invest millions of […]