I assumed some smart brands would try and make a story out of the US Supreme Court considering legalising same sex marriages this week, but I didn’t expect vodka to be crossing the inner circle.
Showing different drink pairings, it runs the slogan ‘every pairing is perfect’. Quite simply, it’s smart, sophisticated and brand-led. I’m not offended or left wondering why my favourite vodka is even getting involved in this equality issue. Instead, I feel thirsty. Exactly what they want me to think.
In less than a day it’s generated almost 6,000 Facebook ‘likes’ and the number’s growing.
Is your favourite drink making a stand?