Rightmove bids on Apprentice star

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Leah Totton may have won the ‘The Apprentice‘ last night after Lord Sugar decided to back her beauty business, but that’s not the story. It’s Neil Clough, who was in the final five, that’s clocked a big opportunity.

He was told repeatedly during his televised interview that his DIY estate agency website would fail. Why? Because he was asking for estate agents to advertise on a site where they weren’t needed by readers. Lord Sugar, quite rightly, didn’t like it one bit.

But, in a PR twist for the books, national estate agency website Rightmove is arranging an interview for Neil to find out if he’s ironed out the creases in his business plan.

Whether it’a successful or not, it’s a brilliant example of proactive PR by Rightmove. The business saw an opportunity and acted on it – creating an interesting story that’s gaining traction on websites such as The Sun and Digital Spy.

Brands get one chance to make an impression and this opportunity was first come first served. It could have easily been Zoopla or Prime Location that I’m praising. But it just goes to prove that the PR team that identifies, plans and delivers wins big every time. It’s rewarded in brand awareness, thought leadership and a juicy PR value.

Great work Rightmove. And keep Prime Time posted on how you get on Neil!

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