Hello. I’m Donna.
I’m a communications professional, currently specialising in digital marketing for a leading youth charity – and you’re not the only one who has no idea what that means.
My family knows that my job involves tinkering around on ‘The Twitter‘ and updating websites. But, they probably can’t understand why I occasionally find it so stressful, and why I needed a degree to do it.
I used to take the time explain the dramas:
“I sold-in my story and they didn’t even credit the brand. It’s dead coverage and won’t mean anything to the client. Grrr!”
“I took the time to create a water-tight social media strategy and they fail to track the links. How can I accurately show an uplift in traffic now?”
“Who thought a picture of the back of someone’s head would help bring this story to life?”
Now, I just talk to my parents and they politely listen. But, LinkedIn is hoping to educate parents around the globe with a new campaign.
With research claiming that one third of parents have no idea what their kids do for a living, it’s hoping that by reversing this fact it can equip employees with another useful source of guidance and knowledge-sharing.
Or better known as boosting employees’ energy, productivity and output.
The initiative is in its third year and, watching its promotional video, I’m not surprised it’s repeating the global campaign.
With a 300m+ strong captive audience, LinkedIn has all the ingredients it needs for a ready-made success.
To support the initiative, the network has prepared toolkits on everything from how to lobby bosses to secure their buy-in to invitations to send to your parents.
And, with advice on how organisations can use the day – November 5th – to tell their own story, it’s no wonder it’s being embraced by hundreds of companies.
This is just the beginning. By starting the campaign early, LinkedIn can expect collaborative interviews, features and news stories across every channel in the run up to autumn. Not to mention, social media mentions on and beyond its own channel.
So, LinkedIn may be able to put its feet up. But, I can’t.
I’ve got just over three months to tidy my desk, clean up my language and get some work done.
Will you be signing up?