Finally! My thunder thighs have a chance to make me rich by transforming me into an advertisers’ dream. That’s right – girls can register their legs to earn money by displaying logos on their thighs.
‘Thighvertising‘ was coined by Absolute Territory PR after the agency identified a quick win opportunity to promote their clients. More than 1,300 women have already signed up – with an average of 10 new registrations every day a – to walk about town with transfers on their legs for eight hours in exchange for cash.
According to Creative Guerrilla Marketing, the only requirements are – apart from being drop dead gorgeous – wearing miniskirts with knee high socks or boots to attract my attention to the branding and posting pictures on their social media networks.
Are you up to the challenge? I think it’s something that could really take off. Don’t get me wrong, I’m not necessarily offering to flash the flesh (it is December after all) but it would get noticed, especially if you saw a few leggy logos each day.
It’s a great idea but only until the big boys get involved. As soon as Coca-Cola or Cadbury get involved something as unique as this will have peaked. So let’s hope, for now, the the thighs don’t get too carried away.