How many fingers has your Kit Kat got?

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I got quite excited seeing an advert for a limited edition five-fingered Kit Kat on the way home from work this evening. It stopped me right in my tracks, so much so I texted a friend dubbing the campaign ‘genius’.

But, I did a bit of digging on the new ‘extra break’ campaign only to find it’s as old as the hills. I felt cheated.

An old article on Marketing Week confirmed that Nestlé has been playing this five-fingered game for 15 years.

At the time, a spokesperson claimed that the four-fingered confectionary was synonymous with the Kit Kat brand and that the extra goodness was an imaginative way of offering consumers extra value for money.

Launched just months after it was announced that the UK could experience a triple dip recession, this is the safest investment anyone could make right now.

Nestlé has played smart and gently developed its famous slogan – nudging customers to remember the original version – showing it’s a brand that likes to have fun and laughs in the face if austerity.

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