Do you Beliebe in brand PR?

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It’s been a difficult week for certain celebrities. They’ve made mistakes that have dented their image and some poor PR will have to pick up the pieces. There’s two famous faces I’ve got in mind: Justin Bieber and Lord Sugar.

Beauty and a Beat singer Bieber turned up late to his own concert at the O2 arena on Monday – causing the event to overrun and distraught teenagers fleeing half way through to get the last train home. Needless to say, Bieber was the victim of a social media backlash.

But instead of apologising, he simply told fans that the times were incorrect and he was, in actual fact, only 40 minutes late. And for this he had no excuse.

He needs to understand that the modern fan has changed. We download individual tracks rather than buying whole albums so band loyalty is decreasing. He made the mistake of focusing his statement on him, instead of his fans, which did little to repair the brand damage.

Perhaps he thought actions are louder than words because he made a statement by arriving on stage two minutes early yesterday. Doesn’t exactly help the previous audience though does it?

In other news, Lord Sugar is in the middle of an employment tribunal case with The Apprentice winner Stella English who claims her prize-winning role was that of an ‘overpaid lackey’. When she challenged him, he told her he ‘didn’t give a [insert expletive].’

The trial continues but in terms of his personal PR, Lord Sugar has shown himself to be a difficult person to work for. Although I knew that all along.

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