With Christmas just around the corner, PRs are working at top speed to make the papers with their ‘quick and dirty’ festive stunts.
And because Christmas is the season of giving, I’m doing the digging to present you with the industry’s top campaigns this month. I’m actually giving you two gifts because I’ve just noticed a perfect pun in that previous sentence, but who’s counting?
But Costa has gone above and beyond to make this headline stand out by donating £10,000 to charity Youth Music, to encourage young people to record their own versions of Christmas classics.
The clever one
Retailer GAME has made up for its reduced presence on the high street in recent years by prioritising PR – and it’s paid off.
For a charity that seeks to tackle homelessness, it’s successfully delivered a fresh message with an innovative angle.
The more times you tweet using the campaign hashtag – #tweetattreat – the better the party will be. Now you wouldn’t want to let the dogs down would you?
The relatable one
Of all the retailers, I didn’t expect Harvey Nichols to launch a ‘canned laughter’ campaign (you don’t laugh at it, more smirk and think ‘I should get that for someone’ and then never do because it’s fluff).
The brand’s launched a range of gifts for women to give to their loved ones as a token to simply say ‘I spent the money on myself’. From a Christmas lunch in a tin (which has been done to death) to a sink plug, it’s been cited as ‘original and perfectly timed’ by Golden Goose PR. I say, they haven’t read this blog yet.
So, there you go – the top five Christmas campaigns of 2013 to date. If yours didn’t make the list just tweet me your favourites at @dmhwhite. I may even shuffle the leaderboard around!
Merry Christmas Prime Timers and a Happy New Year!