Is it ever acceptable for a dictionary to be a dick on social media? 

Manning your organisation’s social media control decks is both a blessing and a curse. On the one hand you’re in the privileged position to be the sole voice of the company. Whether you spend all day responding to customer service queries or exercise your poetic licence to raise awareness, there’s no limits to how digital […]

Andrew Castle serves double fault after making ‘sexist’ comment

It was only earlier this week I professed my ‘voice crush’ for Andrew Castle. I don’t know why, but Great American Songbook tracks sound so much better on Smooth Radio when he introduces them.  So, I was disappointed to hear he’d been dubbed ‘Creepy Castle’ after making an unnecessarily sexist comment during the Marcus Willis […]

MTV opens up a new series of Cribs with Snapchat

It’s been 36 years since The Buggles declared that video killed the radio star. Yet since MTV launched in 1981, it’s been pivotal in bringing popular music to the masses – giving iconic artists such as Bon Jovi, Bryan Adams and Prince a rock and roll platform to sing from.  But, there’s a long-running joke […]

Unapologetic Adidas stands up for LGBT rights

2016 is the year of diversity. Or is it? The buzzword on everyone’s lips, we’ve already gone through the painful process of watching Oscars President Cheryl Boone Isaacs look nervous as an all-white cast of actors swooped across nomination lists for an awards ceremony taking place during America’s Black History Month. For this to happen […]

PR Review: 2015

Media agencies spend thousands of pounds crafting the perfect message for its clients. But in 2015, cheap controversy helped the likes of Merseyside Police, Protein World and Penguin Books achieve success all on their own. Not necessarily the right kind, but success nonetheless.   If inappropriate and mis-timed slogans and status updates weren’t shocking enough, […]

Don’t worry, BeHppy. There’s a new app in town

I have to let you in on a secret. I’m a digital marketing manager by day and a dinosaur by night. I try my best to practice what I preach but, between downloading emoji keyboards and writing about Facebook’s dislike button, even I struggle to keep up with emerging trends. Or, maybe I ‘get it’ but […]

Can I quote you on that? Part 2: 1D

The General Election ended weeks ago, but that hasn’t stopped boy band super power One Direction from launching its social action manifesto. The X Factor’s most popular product is supporting Action/2015, encouraging fans to share ideas on how they would improve the world. To support the campaign, the band has issued this statement: “Time and […]

Five geeky conversation starters to prove to the office you’re more than just a pretty face

“Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it.“ No truer words were ever spoken than by Ferris Bueller (aka 80s heartthrob Matthew Broderick). Although he was talking about a day off school, it still applies to the jobs we do. While I was trying to […]

Top airlines use Christmas holidays to connect with customers

There’s no doubt that 2014 has been the year of the charity campaign. From Macmillan’s reactive tube strike tweets to SOS Children’s Villages’ video, and every hashtag in between, it’s embraced smart PR with open arms. But, before I dish out any awards for creativity, it seems there’s a new challenger in town – the […]