Did PwC calculate a PR opportunity when it handed out the wrong Oscars envelope?  

As I type this blog, thousands of people are probably Googling PwC, but not for accountancy advice. The professional services giant is more likely to be researched for the award-winning role it played in the Oscars 2017 ‘Best Picture’ blunder. Genuine mistake or risky PR stunt?  Either way, it took the 88th Academy Awards ceremony from […]

Andrew Castle serves double fault after making ‘sexist’ comment

It was only earlier this week I professed my ‘voice crush’ for Andrew Castle. I don’t know why, but Great American Songbook tracks sound so much better on Smooth Radio when he introduces them.  So, I was disappointed to hear he’d been dubbed ‘Creepy Castle’ after making an unnecessarily sexist comment during the Marcus Willis […]

Chris Rock gives Girl Scouts a seriously sweet PR moment at The Oscars

After deciding to stick with the gig, Chris Rock delivered an epic opening speech at this year’s ‘White People’s Choice Awards’ (aka The Oscars). He addressed the elephant in the room and led the charge for greater diversity in the film industry. But, people weren’t prepared to hear about another cause close to his heart […]

The social cinema experience has landed – with Shield 5

In recent years, marketers have been using Instagram‘s unique format to bring brands to life and better connect with audiences. It all started with sponsored posts in 2013 when Michael Kors launched the trend, which naturally evolved into still and moving carousels for select brands. That’s not to say paid advertising is the only way for companies to make […]

John Lewis had a galactic Christmas campaign budget, but it couldn’t prepare for this…

As the world ‘ooh-ed’ and ‘ahh-ed’ at John Lewis’ 2015 Christmas campaign, #ManOnTheMoon, I purposefully looked away.  Avoiding the hype, I like to make my own decisions when it comes to ‘big deal’ media. As a result, I’ve not seen Lord of the Rings; I didn’t finish the Harry Potter series; and I never even […]

Back to the Future Day: 21 October 2015

This Wednesday (21st October 2015) is the day that Marty McFly arrives in the future in Back to the Future Part II – no hoax. This year also marks the 30th anniversary of the first film, so it’s no surprise the media has dubbed the 21st: Back to the Future (BTTF) Day. Following a shaky […]

Can I quote you on that? Part 4: Cadbury Milk Tray

Cadbury is looking for a new man to deliver Milk Tray to women everywhere. After 13-years, the smooth and suave man is back on our TV screens looking for a new recruit to hand the baton to – all because the lady still loves Milk Tray. But, the job description has changed somewhat according to […]

Celebrities, music and fashion: Is Kellogg’s a cereal offender? 

Strictly presenter Tess Daly has turned her hand to fashion and created a one-off dress… made of cereal.  In partnership with Special K, Tess designed the dress with with help from Petra Storrs – the woman behind some of Lady Gaga‘s most memorable looks – in a bid to shift the brand from a diet cereal to […]

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KitKat demands customers take a YouTube break with complex campaign

Ask anyone who knows me from my college days and they’ll say that I was synonymous with KitKat Chunky bars.  When the limited edition Orange flavour came out no one saw me for a month because I spent all my time giving the canteen vending machine a nudge hoping at least two would drop out. […]