What can Shazam’s charity collab teach us about marketing partnerships?

The Zoella’s, Sprinkle of Glitter’s and Thatcher Joe’s may be top the influencer scale this year. But, with technology moving at a rapid pace, how long is it until we place our interests, opinions and trust in Artificial Intelligence (AI) instead?  Siri, Alexa and Google Home are all brilliant at telling us the time, weather […]

Sulking on social media could bag you a Snickers’ bargain

What is it about confectionery brands that blend so well with creative agencies? Whether it’s their risk-averse attitude, willingness to focus on features and angles beyond their product or simply having complete confidence in knowing their customers’ needs, I want some. Now. Last year Cadbury’s gorilla advert was voted the nation’s favourite and, more recently, […]

MTV opens up a new series of Cribs with Snapchat

It’s been 36 years since The Buggles declared that video killed the radio star. Yet since MTV launched in 1981, it’s been pivotal in bringing popular music to the masses – giving iconic artists such as Bon Jovi, Bryan Adams and Prince a rock and roll platform to sing from.  But, there’s a long-running joke […]

Back to the Future Day: 21 October 2015

This Wednesday (21st October 2015) is the day that Marty McFly arrives in the future in Back to the Future Part II – no hoax. This year also marks the 30th anniversary of the first film, so it’s no surprise the media has dubbed the 21st: Back to the Future (BTTF) Day. Following a shaky […]

Don’t worry, BeHppy. There’s a new app in town

I have to let you in on a secret. I’m a digital marketing manager by day and a dinosaur by night. I try my best to practice what I preach but, between downloading emoji keyboards and writing about Facebook’s dislike button, even I struggle to keep up with emerging trends. Or, maybe I ‘get it’ but […]

Why United was right to throw a passenger off a plane

We all get a little over excited when we’re on holiday. And, thanks to social media, we’re able to spill this excitement onto our friends’ news feeds by checking in on Facebook at the airport or hashtagging #ComeFlyWithMe on Twitter from the time we leave the house to the moment we land at our destination. But, there’s an unwritten […]

Animal charities grow in campaign confidence

I’m not really an animal person. I had a hamster and a rabbit when I was growing up. Sally the hamster lasted a few years and Snowy the rabbit lasted a few days. Don’t ask! But, with more than 16,000 endangered species threatened with extinction, wildlife charities are having to think outside the box to […]

Getting a tattoo? It’ll take an Insta(gram)

2015 is a big year for me. It’s the year I finally stop talking about getting a tattoo and just get inked. Even Santa was sick of me talking about it because a business card for an ink shop was wrapped neatly in my Christmas stocking. Since then I’ve bagged myself a designer and am […]

PR review: 2014

Never let it be said that PR, marketing and social media is easy… unless you’re trying to fail. This year, the industry has dug deep into its pockets of creativity to deliver great value for clients – with varying results. Reactive PR has been key for brands to achieve extra kudos this year – think […]