Time To Talk Day: 3 brand campaigns that shout the loudest

It’s Time To Talk Day, a movement that shines a spotlight on the benefits of talking openly about mental health – and it’s never been more relevant. It arrives just days after The Prince’s Trust launched its annual Youth Index report that revealed that young people’s happiness and confidence are at their lowest levels since the series […]

Airbnb positively invests in Trump’s outrageous remarks

If you weren’t impressed by Airbnb’s 2017 Super Bowl advertising spot, which demonstrated clear solidarity (and if not, why not?), then you should be ‘bowled over’ by its quick reactive PR and marketing stunt to further promote worldwide acceptance off the back of Trump’s recent distasteful and disgusting remarks about some American, Caribbean and African […]

‘Even the Pope needs marketing support’ and four other digital updates

Hey, how are you doing? Done much over the past five months? I’m afraid I wouldn’t know because, unfortunately, I’ve been hiding under my digital marketing desk (pretending to have it all together during the 9-5) and, as a result, I’ve not had / made time for my WordPress whirlpool of escapism – and, for […]

Chuck E. Cheese needs some digital crackers to give its autism initiative some bite

Occasionally you can count on a mouse to the right thing. And, America’s Chuck E. Cheese‘s restaurant chain dedicating the first Sunday of the month to sensory play, for children with autism, is both morally and reputationally good.  Launching in time for World Autism Awareness Day last month, the organisation took a customer’s request to […]

Crayola makes its mark with integrated campaign

It’s not often that this momentous event occurs in our lifetime. No, I’m not talking about eclipses, royal weddings or black Presidents. I’m talking about a new shade of blue. A few years ago US scientists (accidentally) created a new shade of blue – currently called YInMn – by blending chemicals. And, Crayola has jumped […]

KFC comes clean after making up fictitious food blogger

Bloggers have taken the world by storm in the last few years. [Insert personal praise for Prime Time here]. Why? Because, the content they post is C.A.T: credible, authentic and trustworthy. The social influencers that have risen up out of the ranks – having turned their hobbies into businesses – may be slightly compromised thanks […]

Did PwC calculate a PR opportunity when it handed out the wrong Oscars envelope?  

As I type this blog, thousands of people are probably Googling PwC, but not for accountancy advice. The professional services giant is more likely to be researched for the award-winning role it played in the Oscars 2017 ‘Best Picture’ blunder. Genuine mistake or risky PR stunt?  Either way, it took the 88th Academy Awards ceremony from […]

If I ruled the company…

If you haven’t already noticed I’m pretty opinionated. But, in my defence, which hard-nosed PR and marketing blogger isn’t?  We’re just a couple of weeks into 2017 and I’ve already caught myself using the phrase, ‘It’s not how I’d run my company’ – an easy statement to make when you’re not in charge of very […]

A dirt cheap PR stunt to promote a town of millionaires

When Kylie sang about being lucky (lucky, lucky, lucky), she must’ve been talking about Romford – because it’s no secret that the town has generated 51 millionaires since the National Lottery began in 1994. With such a golden reputation, communications agency Threepipe was invited to capitalise on this to ensure everyone knows about Romford’s good […]