What can Shazam’s charity collab teach us about marketing partnerships?

The Zoella’s, Sprinkle of Glitter’s and Thatcher Joe’s may be top the influencer scale this year. But, with technology moving at a rapid pace, how long is it until we place our interests, opinions and trust in Artificial Intelligence (AI) instead?  Siri, Alexa and Google Home are all brilliant at telling us the time, weather […]

A dirt cheap PR stunt to promote a town of millionaires

When Kylie sang about being lucky (lucky, lucky, lucky), she must’ve been talking about Romford – because it’s no secret that the town has generated 51 millionaires since the National Lottery began in 1994. With such a golden reputation, communications agency Threepipe was invited to capitalise on this to ensure everyone knows about Romford’s good […]

Why Captain Morgan’s right to challenge the US Constitution

We all know that most brands are good at PR, but very few are effective at adding value to the wider conversation. They’re frightened to have an opinion for fear of rocking the boat and alienating their customer base. Of course, companies can also push the boundaries too far. Think Paddy Power who just doesn’t […]

Twitter allows brands to target users through emoji

My friends all know that I love three things: Bulldogs, Michael Jackson and emoji (order subject to change). I can’t help it – each one makes me smile, lifts my spirits and puts a spring in my step. And, I’m loving that the latter is still riding high with users and brands alike. A trend […]

MTV opens up a new series of Cribs with Snapchat

It’s been 36 years since The Buggles declared that video killed the radio star. Yet since MTV launched in 1981, it’s been pivotal in bringing popular music to the masses – giving iconic artists such as Bon Jovi, Bryan Adams and Prince a rock and roll platform to sing from.  But, there’s a long-running joke […]

Unapologetic Adidas stands up for LGBT rights

2016 is the year of diversity. Or is it? The buzzword on everyone’s lips, we’ve already gone through the painful process of watching Oscars President Cheryl Boone Isaacs look nervous as an all-white cast of actors swooped across nomination lists for an awards ceremony taking place during America’s Black History Month. For this to happen […]

The social cinema experience has landed – with Shield 5

In recent years, marketers have been using Instagram‘s unique format to bring brands to life and better connect with audiences. It all started with sponsored posts in 2013 when Michael Kors launched the trend, which naturally evolved into still and moving carousels for select brands. That’s not to say paid advertising is the only way for companies to make […]

Christmas is done – but Quality Street has one last thing to say

Happy New Year Prime Timers!  It’s that bleak time of year when Christmas decorations have been packed away, gym memberships have been renewed and people are continuously vowing to stay away from the biscuit aisle.  But, it’s not just consumers who are keeping a low profile this month (until payday at least); brands are too […]

PR Review: 2015

Media agencies spend thousands of pounds crafting the perfect message for its clients. But in 2015, cheap controversy helped the likes of Merseyside Police, Protein World and Penguin Books achieve success all on their own. Not necessarily the right kind, but success nonetheless.   If inappropriate and mis-timed slogans and status updates weren’t shocking enough, […]