Can I quote you on that? Part 1: Nas

When you’ve been in PR for a while you quickly develop the skill for putting words in people’s mouths.

You no longer think about what you’re doing, you just frantically type press releases to send to your director, agent or client for approval – and, over time, the final result is questionable.

This new Prime Time feature will showcase some of the fluffiest quotes to get picked up by the media, which have little or no connection to the spokesperson.

Check out this little gem from rapper Nas.

He’s supporting Sprite’s ‘Obey Your Verse‘ campaign as seen on The Drum

“Legacy means everything to me. When I wrote these lyrics, I never imagined my fans would someday have the opportunity to enjoy a can of Sprite and experience my art in a totally original way.”

I couldn’t have put it better myself.

But, hey, who am I to judge? Nas has probably gained some serious pocket money for signing this off, and a thirsty executive has coverage for their portfolio.

Seen any recent PR quotes that need quashing? Tweet them to @dmhwhite.

Nas has a few words for Sprite

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