Augmented Reality advertising tool Blippar has really taken off in its latest campaign.
Blippar’s created a unique platform to transform holidaymakers’ passports into a unique game station, packed with fun activities, to keep kids occupied on flights.
Although it’s a bit late for the summer, the industry’s busiest period, it’s still a great use of social media that’s more than just a ‘nice to do’ project; it has real value for consumers. That’s a large challenge for PRs and marketeers, because stunts generate coverage, but meeting a need makes for a long-lasting campaign with credibility – and more often than not clients are now wanting substance over style.
The key for Blippar will be to sustain momentum in the run up to half term, to ensure that downloads are consistent and the concept still has talkability later in the year. For example, will the app be updated and how can seasonal events be weaved into the technology – such as Christmas?
This is definitely an idea with wings, and I’ll be interested to see how it develops.
What do you think? Would you try it out?