This Wednesday (21st October 2015) is the day that Marty McFly arrives in the future in Back to the Future Part II – no hoax.
This year also marks the 30th anniversary of the first film, so it’s no surprise the media has dubbed the 21st: Back to the Future (BTTF) Day.
Following a shaky start in the run up to the celebrations – where Secret Cinema’s 2014 Hill Valley film experience stalled at 88mph in the opening nights – things are starting to accelerate for the franchise.
And, for the brands which featured in the original films, this is a platinum PR opportunity that keeps on giving – and can be cashed in for little or no budget.
Here’s a round-up of the biggest and the best BTTF marketing stunts to have been revealed so far.
For one blog post only there’s no Prime Time opinions, rants or critiques. Just a digital shrine to my favourite 80s film. Enjoy.
Pepsi is releasing 6,500 bottles of Pepsi Perfect, ordered by Marty in the diner, which will be available to buy in the U.S. later this week for a sweet $20.15 (bargain).
The good news is that the UK team has also tweeted that there may be a way British fans can get their hands on a bottle. Watch this space.
Mocking Hollywood’s love of sequels, the tongue-in-cheek advert has already generated more than 1.5m views in less than a fortnight.
Ford’s Flux Capacitor
Ford is offering customers a flux capacitor upgrade, powered by 1.21 gigawatts for a snip at just $1.219,390.
Offered via the company’s ‘build and price’ page on its website, customers can choose whether to tag the device onto their vehicle, or not, before purchasing.
Marty’s dream car
Marty may have spent most of his time in Doc Brown’s DeLorean, but his car of choice was a Toyota SR5 4WD – and the manufacturer has one waiting for him. Releasing an advert for the fictional car, it shows a car dealer lifting the drapes on that black Tacoma truck.
Although Toyota is hoping that it’ll also attract a lot of attention through its themed website, as it uses the film’s special date to reveal its Mirai – the brand’s vision for a hydrogen-powered car.
Nike’s self-lacing trainers
Patented last year, Nike’s self-lacing trainers are an upgrade of its AIR MAG 2011 sneakers which are powered by motorised rollers that, thanks to weight sensors in the sole, tighten automatically when someone steps into the shoe.
Now that the paper work’s been filed, could there could be more to come? We sure hope so.
To round off the celebrations, all we need now is the Cubs to win the World Series. The we can easily say that our lives are just like the movies.
Happy BTTF Day Prime Timers!