So, I was disappointed to hear he’d been dubbed ‘Creepy Castle’ after making an unnecessarily sexist comment during the Marcus Willis vs Roger Federer match at Wimbledon.
He commented on Willis’s girlfriend’s looks saying: “It’s a pity my dentist doesn’t look like that,” and quickly felt the wrath of upset viewers who called him out on social media for his sexist remarks.
But, the real problem is how he failed to nip the issue in the bud.
Rather than ‘smoothing’ things over by apologising, he decided to reply to a particular tweeter who asked him to just concentrate on the tennis – branding her ‘earnest, humourless and probably no fun at all.’
Since when is it acceptable to ‘serve’ sexism with a side of bitterness?
I’ve previously blogged about the importance of social media silence. Rather than adding fuel to the fire, celebrities, brands or individuals should use the time wisely to:
- Review the situation: What’s happening? What impact is this having on the brand?
- Resolve the situation: What’s needed? Plan next steps to reduce any negative impacts
- Reflect on the situation: What could’ve prevented this happening in the first place? What processes need to be out in place to learn and develop from this?
As Castle’s spat continued, and a small number of complaints rolled into the BBC, he then proceeded to apologise in the most insincere way possible.
“Obviously never mean to upset anyone. If I did then I apologise.”
Perhaps he thought he had nothing to worry about after winning support from Jennifer herself who tweeted him to say she’s taken no offence to the comment – something he shared on Twitter to help with his defence.
Wimbledon has already moved on from the incident, but the media hasn’t. The Guardian, Independent and Mail are just a few titles which have run the story ‘nursing’ the issue – which has divided Twitter users.
Some say it’s lecherous. Others say it’s a compliment. I just agree with those who say it’s irrelevant.
His role is to add value to the tennis and light-hearted banter, addressing women’s looks, shouldn’t be part of his remit.
What do you think? Will Castle learn or make a double fault again later on in the tournament?