I’ve previously said that it’s hard for the hospitality and foodservice industry to run sexy PR campaigns, but it doesn’t mean that it shouldn’t try.
Earlier this year, Pelican PR celebrated new research that showed that frozen food was on the up by using a wall of ice to attract attention to its client – the British Frozen Food Federation. But, I think Unilever Food Solutions (UFS) – the brand behind the Ambu-lunch – has gone one better.
With a chance to go viral, UFS has created six videos to demonstrate Meadowland’s, a dairy cream alternative, strength. Here’s a taster to whet your appetite:
The quick clips – packed with some smooth ‘slow-mo’ action – bring the metaphor to life that Meadowland is tough and won’t split when cooking, by putting it to the limit with a car, bench saw, angle grinder, chain saw and axe. And boy does it hold up!
Aimed at chefs, working in restaurants, pubs, canteens and hotels, that tend to be big personalities that run on adrenaline, it had to be hard hitting and appeal to their ‘need for speed.’ And Meadowland doesn’t pull any punches by challenging chefs to take it to the extreme.
The YouTube films are strong – just like the message it wants to convey – and chefs would be mad not to want to watch, request a sample and experiment in the kitchen with this kick-ass product.
Want another? Here you go: